If you own a business, it’s your job to think of ways to grow it. This is why so many businesses have employees that are known as “marketing specialists.” Their job is to think of new and creative ways for the business to grow. In this digital age, one way companies can do this is by hiring an SEO strategist.
A SEO strategist helps a company optimize their website in such a way that search engines like Google will rank them higher when users search for certain keywords related to their business. An experienced seo strategist can help your company see an uptick in traffic and sales, simply by manipulating the search engine results page (or SERP) so that your site appears at the top when relevant keywords are searched. This article will discuss just what a seo strategist does, how much they make as their profession, and some advice on if you should become one or hire one.
What Does a Seo Strategist Do?
SEO strategists can do a lot of different things for a business depending on what the company’s needs are. SEO strategies can vary from business to business, depending on the needs and goals of each company. SEO is a very broad term that includes a number of different sub-specialties. SEO strategists can help clients by optimizing their content in a way that makes it more appealing to search engines, improving their website’s user experience and conversion rate, helping them build their brand through content, and more.
Many SEO strategists will also help their clients create content that is more appealing to search engines than other forms of content that might be out there. This can include making sure the content is long enough (between 1,000 and 2,000 words), that it uses proper grammar and spelling, and that it has a compelling headline and subheadline.
How Much Does a Seo Strategist Make?
This can vary depending on the experience level of the seo strategist, their location, and the company they work for. According to the U.S. Bureau of Labor Statistics, marketing strategists in general make an average annual salary of $95,000. The same source states that seo strategists make an average annual salary of $72,000. This is an entry-level salary that can increase depending on experience.
Why Hire a Seo Strategist?
It’s no secret that most people use the internet to search for products and services. With so many companies competing for the attention of internet users, search engines are flooded with a huge amount of content related to a huge number of different products and services. To cut through this clutter and be found by the users who are looking for them, businesses must do everything they can to optimize their content and make it appealing to search engines. This is what a seo strategist does.
By hiring a seasoned seo strategist, you can free yourself up to focus on other aspects of running your business while the seo strategist works on optimizing your content. This will help your company bring in more traffic from search engines, which can lead to more customers and sales.
When Should You Not Hire a Seo Strategist?
There are times when you shouldn’t hire a seo strategist for your business. However, this does not mean that you should skip the seo process altogether. You just need to do it yourself. There are some occasions when it makes more sense to do your own seo as opposed to hiring an outside company to do it for you.
For example, if your company only sells locally to a small city or town, hiring an outside company to do your seo may not make financial sense. Another time you might want to consider doing your seo rather than hiring an outside company is if your company has a very small budget and doesn’t want to shell out a significant amount of money for the service. Doing your own seo can be time-consuming and difficult, but it can also be done relatively inexpensively.
How to Find a Good Seo Strategist?
Before you hire a seo strategist, it’s a good idea to first understand what they do and see if it’s something that your company needs. If it is, you can then begin your search for a good seo strategist. One of the best ways to find a good seo strategist is by doing some research online. Look for seo strategists who specialize in the type of marketing that you do and who work in your location.
Check out their websites and social media pages to get an idea of the quality of work they do and if you like their work. You can also ask friends, family, and other business owners for recommendations for seo strategists to hire. Word of mouth can be a great way to find qualified people to hire for your business.
SEO is a very important aspect of marketing that most businesses need to pay attention to at some point. If you don’t have the time or money to do it in-house, hiring a seo strategist can be a great solution. An experienced seo strategist can help your company increase their online presence and bring in more customers by optimizing your website and content for search engines. Finding a good seo strategist can be difficult, but it’s worth the effort to get the help you need.