Search engine optimization is a big deal. According to Statista, the search engine market will grow from $32.5 billion in 2017 to $39.7 billion in 2021. With such an enormous potential, it’s no wonder that so many businesses are investing time and resources into improving their SEO strategy.
In this article, we’ll discuss why so many businesses think that SEO is worthless and why you shouldn’t believe them. Read on to learn more about why Google might not be a good indicator of your business’s success and whether or not you should ignore SEO if you own a small business.
What is SEO?
SEO stands for search engine optimization, and it refers to the process of improving your website so that Google will rank it higher in search results. With an increase in traffic from organic search, you’ll be able to convert more site visitors into leads and customers. However, SEO isn’t just about putting keywords on your site. It’s about making sure that your site is accessible, readable, and engaging to potential customers. It’s also about making sure that other websites are linking to you so that you rank higher in Google.
Why does SEO matter?
For most businesses, SEO is the difference between being present and being profitable. SEO is the essential spark behind the growth of your business. The higher your site ranks in Google, the more people you’ll reach with your content. It’s not just about the number of visitors you have or even the number of sales you’re making. It’s about the amount of engagement you’re receiving from those visitors. If you’re getting a lot of visitors but they aren’t sticking around, you’re losing money. SEO is about creating a site that people want to read and that is easy to navigate. Without good SEO, you’re missing out on a massive opportunity to drum up new business.
Why SEO is worthless for small businesses
Many business owners think that SEO is worthless because they aren’t seeing an immediate effect. They aren’t seeing the surge in profits that they expected. When you think about it, though, that’s a pretty normal scenario. First, you have to consider the fact that SEO metrics don’t happen overnight. Google ranks sites based on their last 90-days of performance, so it can take a while for significant changes to take effect. In fact, some agencies recommend that their clients wait a year to really see results.
Depending on the age of your website, you might have to start from scratch on your SEO strategy. Google’s algorithm is constantly changing, and that impacts how businesses rank. The last year has definitely seen a lot of shake-ups in the SEO world. You might also have a small business, which means that you aren’t competing for the top spot on Google. Instead, you’re pecking away at the lower ranks, and that requires a completely different approach to SEO.
3 Ways to Grow Your Business that Don’t Involve SEO
Although SEO is a great way to grow your business, it’s not the only way. You can get a lot of traction for your business without having to rank at the top of Google and without having to invest in SEO services. Here are three ways you can grow your business without SEO:
– Use content marketing.
– Invest in email marketing.
– Partner up with other businesses.
The importance of SEO you can’t ignore
If you ignore SEO, you’re potentially missing out on a lot of new customers. With the right amount of effort, you can significantly grow your revenue without having to hire more staff. Not only will you broaden your customer base and increase your sales, but you’ll also save money. You won’t need to hire employees or pay for advertising. Because your website is already making money for you, you won’t have to spend anything extra to keep it running.
You can also easily make adjustments and updates to your website. You can change what’s on your site in order to address new issues or respond to new concerns. We’ve all had experiences where we have a question and have no one to ask. If you have helpful and interesting content on your site, you can answer questions for people and solve problems. Your website is your 24/7 customer service center.
If you have a business, you need to rank on Google. There is no way around it. If you don’t have an SEO strategy, then you’re losing out on a ton of potential customers. If you’re worried that you don’t have enough traffic, then you need to worry less about your website and focus more on outreach. If you have a website, then you have your very own 24/7 salesperson.
You can use it to get new customers and to keep the ones you already have. With SEO, you can get your website in front of millions of people. Ultimately, SEO needs to be a part of your long-term growth strategy. If you aren’t willing to invest the time and resources, then it will take you longer for your efforts to pay off. However, if you’re willing to put in the work upfront, you’ll be able to reap the benefits for years to come.