SEO is a complicated process. In order to give you a hand, we’ve created this SEO roadmap for beginners that gives you all the tools you need to optimize your website for Google. It will hopefully help guide you through some of the most essential steps that every beginner should take when starting in SEO.
What is SEO?
Depending on what you want to achieve, there are many different things that you can do to optimize your site. The goal of SEO is typically to maximize the traffic and exposure your website will get from search engines by improving its ranking.
SEO helps businesses optimize their websites for search engines by structuring content, writing titles and meta descriptions, implementing backlinks, and optimizing images.
Key SEO factors for beginners
Before starting SEO, it’s essential to know what factors are essential for success.
We’ve outlined the most important factors below:
– Keyword research
– Onpage and Offpage SEO
– Site structure
– Keywords and content
– Page optimization
– Internal linking
– Mobile optimization
SEO Red Flags You Should Watch Out For
Everything starts to go wrong when you start to see red flags. One of the foremost items you should look out for is a drop in your organic traffic. If your website is not getting the organic traffic it used to, it could be because Google has penalized your site.
This can happen if they detect spammy or too many duplicate content pages on your site. In this case, the best course of action would be to optimize and fix whatever problem Google is having with your website so that you don’t find yourself back at square one.
SEO content for beginners
If you are just starting in SEO, you should first determine your audience. Once you have determined who you are trying to reach, it’s best to create content that will appeal to them.
Google has a Keyword Planner tool that can help determine what keywords your potential customers might use to find your site. With this tool, you can see how many people search for a particular term on Google and understand how competitive the market is. You also get suggestions of related terms that might be more valuable and go on to find similar searches on Bing, Yahoo and Amazon as well.
Once you understand which keywords are most important for your business, it’s time to create content around those topics. You should also consider how long each piece of content should be and whether or not it should include images or video.
SEO tools for beginners
The first step in SEO is understanding what SEO really is. To do that, we recommend that you start by using an SEO tool like SEMrush.
This tool allows you to see all of your competitors’ ranking positions and analyze the techniques they use to rank well on Google.
Another useful tool for beginners is Screaming Frog. This tool allows people new to SEO to test their website’s loading speed and crawl rate, which will help them understand how Google and other search engines view their website.
You should also invest in a keyword research tool like Wordstream or Spyfu so that you can find the most valuable keywords for your website. By finding these words, you’ll be able to target your audience more specifically and get more conversions from people who are already interested in your site.
SEO is a powerful marketing tool, but if you’re just starting out, it can be difficult to know where to begin.