If you run or own a website, then there is a fair chance that one of the many places you do not think of seeking help is from Google. There are many reasons why this is true and one of them is the basic assumption of Google being just a huge search engine and nothing more.
However, as large as Google is, most of it revenue comes from advertising and it has in fact invested heavily in creating the information it gets from search terms and its all other activities available to individuals running their own websites, also referred to as webmasters.
If you happen to be a publisher and have integrated Google AdSense on your site, then the more traffic you acquire, the more visitors who come to your site and the more likely they are to click on the Google ads. It is a win win situation.
Fortunately, Google has a very definite and enlightened self interest in helping webmasters acquire more traffic on their sites, especially, when Google AdSense is involved. They produce a large number of resources to help the website owners make the most effective website and to help them attract and build traffic as well.
One of Google’s best tools out there is what they call Google heatmap tool. A heatmap, is basically a dummy page that gives the owner a visual layout of where the site’s visitors are moving their mouse and which parts they click on the website.
Any site that runs AdSense would want visitors to click on the ads and generate profit for the publisher and what is usually key to whether the people click or don’t click on ads is the design and layout of the site itself as well as the positioning of the ads.
So, Google came up with what they call a heatmap and on this dummy page or diagram, they use a color coded system that shows the owner the most effective places on the page to place ads. They know from the experience on running ads where most people tend to be drawn to click on ads and where they usually don’t and this is essentially what heatmap shows.
As a publisher, you should also feel free to experiment with ads and see what works best and why. Different sites have different experiences as it’s not an exact science by any means. Click here to know more information on heatmaps.